Embedded World 2012

ARM continues to work with the extensive ARM Partnership to enable market-leading embedded solutions, driving forward the diversity of innovative embedded devices. On the ARM booth attendees will gain an insight into the next generation of low-power, high-performance embedded devices that are powering the world around us and enabling the 'Internet of Things'.

ARM will be located at Stand 4-336

Visit the ARM booth and see how ARM scales across the embedded world - from ultra low power sensors to high-performance system-on-chip platforms - all supported by leading systems IP and software development tools.

Keynote Presentation - 28th February - 13:00-14:00

On the first day of this year's Embedded World conference, Mike Muller, ARM CTO will deliver the opening keynote presentation, entitled "Low-power Embedded Design – What Next?" In his keynote Mike Muller will elaborate how changes in the electronics industry have affected product development in the last ten years. From that, he will describe the challenges to be faced in designing embedded systems over the next 10 years. In particular he will discuss how the mobile industry has affected the hardware software value chain and the technology impact this will have on low power embedded devices.

Learn about developing and designing with ARM by attending presentations and classes:

Day 1, 28th February
Time	Topic	Speakers
14:00 - 15:30	Class 7, Part I: ARM Cortex-A for industrial real time communication	Jens Stapelfeldt, Texas Instruments and Frank Walzer, Texas Instruments
16:00 - 18:00	Class 7, Part II: ARM Cortex-A for industrial real time communication - Running an EtherCat Slave on an ARM Cortex-A8 processor- based MPU	Jens Stapelfeldt, Texas Instruments and Frank Walzer, Texas Instruments
Day 2, 29th February
13:30 - 18:00	Application programming with the new leading-edge Cortex-M4 processor	Stefan Grohmann, Hitex Development Tools
14:45 - 15:30	Standardized RTOS API for Cortex-M series processors	Reinhard Keil, ARM
16:00 - 16:45	Real-time Linux for the i.MX processor family	Future Electronics
16:15 - 17:00	Software development on the Cortex-A9 processor: challenges and solutions	Mark Onions, ARM
17:00 - 17:30	Developing advanced multimedia products using ARM multicore processors with Windows Embedded Compact 7 or Android	Nicolas Besson, Adeneo Embedded
Day 3, 1st March
09:30 - 10:00	Implementing USB on Cortex-M series processors	Matthias Hertel, ARM
10:00 - 10:30	Audio over USB	STMicroelectronics
11:00 - 11:30	Connecting microcontrollers to the Cloud	Simon Ford, ARM
11:30 - 11:30	Analyzing microcontroller performance and energy efficiency	NXP
11:30 - 12:00	Linux for ultra low power: Applications with Giant Gecko and Cortex-M3 processors	Robert Schwebel, Pengutronix
12:00 - 12:30	Optimizing performance and power with Extensible Processing Platforms	Xilinx
13:30 - 17:00	MCU system design with RTOS and middleware components	Matthias Hertel, ARM
16:30 - 17:00	A power efficient microarchitecture for embedded processing	Brian Jeff, ARM

All ARM Connected Community Partners present at the show is on a map. You can either print the http://www.arm.com/files/pdf/EW2012_ARM_Partners_Map.pdf from the PDF or come and pick on up from the ARM booth: Hall 4-336

Cocktail Reception at the Microsoft Booth

Attendees are invited to join a cocktail reception on the Microsoft booth (Hall 5, booth 340) at 16:00 on Tuesday 28th. ARM and Microsoft co-hosts the event with Adeneo Embedded, Freescale and Texas Instruments. As well as unwinding from a busy first day on the show floor, attendees have the chance to network with Partners to find out about the latest product updates, roadmaps and intelligent systems, while enjoying marvelous drinks and win exciting prizes:

• For work: ARM processor-based developer kits and BSPs from our partners: Freescale i.MX53 Quick Start Boards, 5 boards from beagleboard.org based on Texas Instruments and accompanying BSPs from Adeneo
• For pleasure: Xbox 360 with Kinect, Nokia Lumia 800

For additional information please visit the Embedded World homepage

Stay tuned for information on ARM 's participation at this event.