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Design East 2012

Venue:

Hynes Convention Center

Location:

Boston, MA

Date:

17 September 2012 - 20 September 2012

Room/Booth/Stand:

210

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Visit the ARM booth #210 and see how ARM scales across the embedded world - from ultra low power sensors to high-performance system-on-chip platforms - all supported by leading systems IP and software development tools.

ARM tools enable developers to get the best from their ARM technology-based systems. Whether implementing an ARM processor-based SoC, writing software for an Application Specific Standard Product (ASSP) or embedded microcontroller (MCU), ARM tools enable you to deliver the best solution with the highest performance and lowest power.

We will be demonstrating the latest features in ARM and Keil embedded development tools:

  • MDK-ARM Microcontrollers Development Kit featuring µVision4 IDE/Debugger, RTOS and Middleware libraries.
  • The ULINKpro Debug and Trace unit with unique streaming trace.
  • DS-5 development tools supporting ARM Application Processors, Android and Linux Application development.

Hynes Convention Center, Boston, MA
900 Boylston Street. Boston, MA 02115

Hotels

Transportation


September 17 - 20, 2012

DATETIMETOPICLOCATIONSPEAKERABSTRACT
Tues, Sept 182:00 PMMaximizing battery life on embedded platforms302Chris ShorePower consumption is becoming more and more important all the time. With so many devices being battery-powered, the race is on to squeeze every ounce of performance out of every available Joule. Even for non-battery-powered devices, there are compelling reasons for reducing power consumption - avoiding the need to air-condition your server farm is very attractive, for instance. This session will look at the major consumers of energy in any embedded system and examine what can be done in software to minimize them.
Tues, Sept 182:00 PMStanding on the Embedded Edge of the Internet of Things306Will TuToday we hear about the Internet of Things, the idea of connecting billions of products to the internet. This session examines the trends for embedded products that reside on the edge that utilize Sensors, Networks, and Software, the catalysts that will bring about the Internet of Things. These three elements which have revolutionized smartphones and mobile computing are now posed to do the same for industrial, medical, security, and other embedded applications. In order to be prepared for this next industrial evolution, learn how to harmonize the three catalysts so that 50 billion "Things" will be relevant to the humans that interact with them.
Tues, Sept 184:30 PMTowards a Coding Standard for the ARM Architecture306Chris ShoreCoding standards are almost universal in our industry. They are almost always platform-agnostic. While this is a laudable goal, it passes up many opportunities for improving the quality and efficiency of software written for specific platforms. With the ARM architecture becoming more and more popular, it makes sense to examine what could be done in coding standards to target the architecture more effectively. While remaining sensitive to the primary intentions of code quality, maintainability and robustness, this session suggests some simple extensions which would be a welcome addition to many coding standards already in use.
Wed, Sept 193:15 PMEfficient Coding for ARM Platforms210Chris ShoreThis session will examine the many sides of what we mean by "efficiency". Whether it's reducing memory footprint, maximizing execution speed or minimizing power consumption, the techniques presented will provide invaluable help for anyone coding for an ARM platform.