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Design Automation Conference - DAC 2013

Venue:

Austin Convention Center

Location:

Austin, TX

Date:

03 June 2013 - 05 June 2013

Room/Booth/Stand:

931

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The Design Automation Conference  is the world’s leading technical conference and tradeshow on electronic design and design automation. DAC is where the IC design, embedded and EDA ecosystems learn, network, and do business. DAC covers all topics related to the design of complex systems on chip: Embedded system design down to physical layout verification. Celebrating its 50th consecutive year, DAC is arguably the most respected show in the chip design community.

ARM Booth 931

ARM, with its low-power technology inside more than 95% of the world’s smartphones and tablets, powers today’s mobile lifestyle. ARM designs technology that enables the broad ARM partnership to bring innovation and diversity to various market segments. Smartphones, tablets, mobile computing, wireless infrastructure and servers all benefit from the scalable, energy-efficient, high-performance ARM® architecture. Visit our booth to view demos on ARM processor technologies, physical IP and tools, and how to more quickly optimize these solutions for your designs.

Hear presentations on the latest ARM solutions, as well as success stories of collaborative efforts on ARM-based solutions from customers and partners.

ARM Connected Community Pavilion Booth 921

Collaboration across the electronics industry is essential to drive greater industry innovation and ensure customer success. DAC and ARM have partnered to feature the ARM®  Connected Community®  Pavilion, where you’ll be able to see some of the latest innovations from ARM’s EDA, Design, IP and Embedded Partners. Stop by to check out their solutions and learn more about how our collaborations can help you optimize your designs.  

Participating Partners Include:

 The ARM Connected Community is a global network of more than 1,000 companies aligned to provide a complete solution, from design to manufacture and end use, for products based on the ARM architecture. www.arm.com/community

Exhibit Hours

Monday, June 3, 2013 

 9:00 am to 6:00 pm

Tuesday, June 4, 2013

  9:00 am to 6:00 pm
Wednesday, June 5, 2013    9:00 am to 6:00 pm


DAC will be held at the Austin Convention Center in Austin, TX.   To learn more about Austin and find out more information about transportation and sites to see while you’re there, visit the DAC website.

 


ARM Theater

Collaboration across the electronics industry is essential to drive greater industry innovation and ensure customer success. Learn how ARM and the ARM Connected Community partners are working together with the world’s leading semiconductor and consumer electronics companies to enable innovative, energy-efficient and high-performance devices that are driving the world around us. Hear presentations about the latest ARM solutions and technology roadmap, as well as success stories of collaborative efforts from customers and partners.

Monday - June 3, 2013

Time Partner Presentation Title Speaker
9:15 am ARM System IP to enhance performance within restricted power and cost budgets William Orme, Strategic Marketing Manager, Processor Division
9:45 am Tanner EDA Tanner EDA + ARM® CortexTM-M = Mixed-Signal Productivity Jeff Miller, Director of Product Management
11:15 am ASTC/VLAB Works Powered by VLAB – Accelerating Software and Systems Design with Virtual Platforms Jay Yantchev, CEO
11:45 am ARM Presenting ARM's New Suite of Optimized IP Targeting Mid-range Mobile Devices Brian Jeff, Product Manager, Processor Division
12:00 pm - 1:00 pm LUNCH BREAK
1:15 pm Memoir Systems Algorithmic Memory Boosts Next Generation SOC Performance Sundar Iyer, CEO
1:45 pm Mentor Embedded Enabling ARM-based Silicon with 100 Million lines of Embedded Software Jamie Little, Strategic Alliance Manager
2:45 pm Apache Power Budgeting and Power Integrity for ARM-based SoCs: An RTL to Gate Methodology  Preeti Gupta, Director RTL Product Management
3:15 pm Carbon Design Systems Accelerating the Development and Optimization of ARM-based SoCs Bill Neifert, CTO, Founder
3:45 pm Cadence Do you have what it takes to get your GHz+ ARMv7 architecture-based SoC to market? Vasu Madabushi
Senior Product Marketing Manager
5:15 pm Arteris Shorten design cycles and increase bus frequencies with scalable network-on-chip (NoC) SoC fabric IP Laurent Moll, Chief Technology Officer
5:45 pm Drawing for GoPro 3

Tuesday - June 4, 2013

Time Partner Presentation Title Speaker
10:15 am Sonics NoC Power Management Advantages Drew Wingard, CTO and Founder
10:45 am ARM ARM introduces Next Generation Memory and Logic Solutions for TSMC 65LP Process and ARM Introduces Advanced Physical IP Platform for TSMC 20nm SOC Designs Faisal Goriawalla and Walter Keutgens
Sr. Platform Marketing Managers, Physical IP Division
11:15 am Zocalo Tech Zazz SVA Debug – no need for RTL or testbench Eric Deal, Director, Product Management
12:00 pm - 1:00 pm LUNCH BREAK
1:15 pm Lauterbach Trace enabled debugging features available for debugging a multicore, Cortex-A9, Linux based embedded system. Jerry Flake, Worldwide Sales Manager
1:45 pm ARM Presenting ARM's New Suite of Optimized IP Targeting Mid-range Mobile Devices Brian Jeff, Product Manager, Processor Division
2:15 pm Samplify Reducing Memory Bandwidth and Power in Mobile Devices through Numerical Encoding for Multimedia Al Wegener, CTO
3:15 pm Space Codesign Systems Rapid Hardware/Software Co-design for ARM Processor-based Embedded SoC Guy Bois, President
Laurent Moss, CTO
Gary Dare, General Manager
3:45 pm Cadence High performance and power/area efficient implementation for the ARM Mali-T678 GPU with Cadence Encounter Digital Flow Sanjiv Taneja, VP, Product Engineering
4:40 pm Adapt IP Adapting a USB 3.0 controller to meet customer needs Michael McNamara, CEO
5:10 pm Mentor Graphics Functional Verification of ARM-based subsystems and SoCs with Questa Stephen Bailey, Director of Emerging Technologies
5:45 pm Drawing for GoPro 3

Wednesday - June 5, 2013

Time Partner Presentation Title Speaker
9:40 am Synopsys Optimizing and Validating the Performance of an ARM® amBA® 4 based Cache-coherent Interconnect Neill Mullinger, Product Manager, Verification IP
10:10 am ARM ARM introduces Next Generation Memory and Logic Solutions for TSMC 65LP Process and ARM Introduces Advanced Physical IP Platform for TSMC 20nm SOC Designs Faisal Goriawalla and Walter Keutgens
Sr. Platform Marketing Managers, Physical IP Division
11:30 am - 12:30 pm LUNCH BREAK
12:40 pm ARM Stand out from the crowd - Intro to the ARM Accredited Engineer Certification Daniel Dearing, Qualifications Program Manager
1:10 pm Samsung 14nm Update from Samsung Foundry MY Park, Director Design Services
1:40 pm GLOBALFOUNDRIES Collaborative Design Solutions for Optimized Leading-Edge ARM Processors Srinivas Nori, Director, SoC Innovation
2:20 pm CadSoft An Integrated, End-to-End Approach to Developing Electronic Products Mark Toth, Business Development Manager
2:50 pm TSMC   Lluis Paris
3:40 pm ARM System IP to enhance performance within restricted power and cost budgets William Orme, Strategic Marketing Manager, Processor Division
5:10 pm ARM Presenting ARM's New Suite of Optimized IP Targeting Mid-range Mobile Devices Brian Jeff, Product Manager, Processor Division
5:45 pm Drawing for GoPro 3

ARM Conference Speakers

Hear from ARM executives, technology experts, and panelists as they discuss industry trends to help you prepare for the future and stay ahead of the competition.

Sunday, June 2, 2013

Time Location Topic Speaker

1:00 pm - 5:00 pm

18C Low-Power Design with the New IEEE 1801-2013 Standard John Biggs

Monday, June 3, 2013

Time Location Topic Speaker
11:00 am-1:00 pm 15 Supercharge Your GPU: Developing and Optimizing OpenGL Applications Using a Native IDE Across Virtual and Physical Targets Mark Bellamy
1:30 pm-3:00 pm Hall 5 Cloud Server War – Embedded Processor Battle Ground Mike Filippo
3:15pm-4:00 pm Booth 509 Will Data Explosion Blow Up the IC Design Flow? Rob Aitken

Tuesday, June 4, 2013

Time Location Topic Speaker
12:30 pm-1:30 pm Hall 5 3.28 – Margining with Advanced On-Chip Variatio Brian Cline
12:30 pm-1:30 pm Hall 5 3.32 Co SI-PI Signoff on High-Speed DDR3 PHY Interface Sandeep Dwived
1:30 pm-2:30 pm Booth 509 Organizational and Management Solutions to the Verification Crisis Alan Hunter

Wednesday, June 5, 2013

Time Location Topic Speaker
9:00 am-10:30 am, 16AB Disruptive Verification Technologies: Can They Really Make a Difference John Goodenough
1:30 pm-2:30 pm 13AB Simultaneous Multithreading Support in Embedded Distributed Memory MPSoCs Chris J. Adeniyi-Jones, Author
4:00pm-6:00 pm Hall 5 High-Performance Processors and SoCs Mike Filippo

Thursday, June 6, 2013

Time Location Topic Speaker
9:00 am-10:30 am 16A Barriers to the Internet of Things: Embedded Software, Security, Cost, Power? Dominic Pajak
9:00 am-12:30 pm 6AB ARM Accredited Engineer Program: Software Development for the ARM Cortex Processor Family Kevin Welton – ARM and David Cavanis - Doulous
9:00 am-12:30 pm 6AB ARM Accredited Engineer Program: Software Development for the ARM Cortex Processor Family David Cavanis - Doulous
3:30 pm - 5:30 pm 12AB Power Gating Applied to MP-SoCs for Standby-Mode Power Management David Flynn

ARM Partner Events

ANSYS/Apache Design — Booth #1346

Date/Time Location Topic Speaker
Tuesday, June 4
11:00 am
Booth #1346 ARM: Comprehensive Power, Noise and Reliability Methodology for ARM Processor Cores Colin Holehouse, Sr. Principal Engineer

Cadence — Booth #2214

Date/Time Location Topic Speaker
TBD Cadence Theater, Booth #2214 ARM PIPD on Core Hardening Acceleration using POP IP and Cadence EDI for Cortex-A53 and A57 (big.LITTLE processing ARMv8 Designs) Ron Moore, Director Strategic Accounts Marketing
Monday, June 3
11:30 am
Cadence Theater, Booth #2214 AMBA Interconnect IP William Orme, Strategic Marketing Manager
Monday, June 3
2:00 pm
Cadence Theater, Booth #2214 Accelerating Time to Market with ARM Software Development Tools and the Cadence System Development Suite TBA
Monday, June 3
5:30 pm
Cadence Theater, Booth #2214 Cortex-A15 Hard Macros - PPA proof point Bernard Ortiz de Montellano, Product Manager
Tuesday, June 4
9:00 am
Cadence Theater, Booth #2214 Low Power Verification of A15 Hard Macro Using CLP TBA
Tuesday, June 4
11:30 am-1:30 pm
Austin Convention Center, 4th FL, Ballrooms E and F FinFETs: Challenges in Deployment
Moderator: Brian Fuller
Panelist, ARM
Tuesday, June 4 & Wednesday, June 5
12:30 pm-1:30 pm
Hall 5 on exhibit floor Poster Session: Power Estimation in Low Power Microcontrollers and Mixed Signal Designs Thomas Ensergueix, CPU Product Manager
Tuesday, June 4
3:30 pm
Cadence Theater, Booth #2214 Cortex-A15 & A7 (big.LITTLE processor ARMv7 Architecture implementation how to Brian Jeff, Product Manager
Tuesday, June 4
8:00 pm-12:30 am
Maggie Mae's, 323 East 6th Street, Austin The Denali Party by Cadence
Sign up now if you plan to attend the event.
Co-sponsored by ARM
Wednesday, June 5
8:00 am-10:00 am
Austin Convention Center, 4th FL, Ballrooms E and F Unique challenges posed by coherent SoC interconnects: verifying hardware-managed coherency and analyzing performance William Orme, Strategic Marketing Manager

Doulos — Booth #2440

Date/Time Location Topic Speaker
Thursday, June 6
9:00 am-12:30 pm
6AB Kick Start to the ARM Cortex Processor Family TBA
Thursday, June 6
2:00 pm-5:30 pm
6AB Software Development for the ARM Cortex Processor Family TBA

GLOBALFOUNDRIES — Booth #1314

Date/Time Location Topic Speaker
Monday, June 3
11:00 am-12 pm
Booth #1314 ARM POPTM IP for the Next Generation in Mainstream Smartphones on GLOBALFOUNDRIES 28nm SLP HKMG process

By appointment only, register here
http://www.globalfoundries.com/dac2013/private-meeting.aspx
Raviraj Mahatme, Platform Marketing Manager
Monday, June 3
11:45 am-12 pm

Tuesday, June 4
11:45 am-12 pm

Wednesday, June 5
4:45 pm-5 pm
Booth #1314 Optimized Artisan Physical IP Solutions for ARM enabled IoT devices Joel Rosenberg. Platform Marketing Director

Mentor Graphics — Booth #2046

Date/Time Location Topic Speaker
Monday, June 3
5:00 pm
Mentor Verification Academy, Booth #1215 IEEE 1801 UPF Commands & Methodology John Biggs, Sr. Principal Engineer
Tuesday, June 4
1:00 pm
Mentor Verification Academy, Booth #1215 Coherent Verification of ARM-based SoCs William Orme, Strategic Marketing Manager
Tuesday, June 4
5:00 pm
Mentor Verification Academy, Booth #1215 Cocktail Hour – Meet the Experts William Orme and John Biggs

Samsung — Booth #915

Date/Time Location Topic Speaker
Monday, June 3
3:30 pm
Booth #915 Implementing ARM® CortexTM-A7 on Samsung's 14nm FinFET Demo video Ron Moore, Director Strategic Accounts Marketing
Tuesday, June 4
4:30 pm
Booth #915 ARM® big.LITTLETM Processing: Advanced Technologies to improve your Smartphone's Battery Life
Featuring Samsung exynos Octa Tablet
Brian Jeff, Product Manager
Wednesday, June 5
12:30 pm
Booth #915 Implementing ARM® CortexTM-A7 on Samsung's 14nm FinFET Ron Moore, Director Strategic Accounts Marketing

Si2 — Booth #1427

Date/Time Location Topic Speaker
Monday, June 3
12:00 pm–1:30 pm
Room 9ABC Si2 25th Anniversary Lunch - Sponsored by ARM John Goodenough

Synopsys — Booth #1215

Date/Time Location Topic Speaker
Monday, June 3
7:15 am-8:45 am
Hilton Grand Ballroom H Optimizing Implementation of Performance- and Power-Balanced Processor Cores – Panel discussion and breakfast hosted by ARM, Synopsys and TSMC TBA
Monday, June 3
11:45 am-1:45 pm
Hilton Grand Ballroom G Advance Your Mixed-signal Verification Techniques to the Next Level – Panel discussion and breakfast hosted by ARM, Synopsys and TSMC George Lattimore, Distinguished Engineer
Monday, June 3
2:00 pm-3:00 pm
Austin Convention Center, Room 10B Customer Insight Session - Success with Synopsys Galaxy Implementation Platform - Panel discussion hosted by Synopsys Bernard Ortiz de Montellano, Product Manager

TSMC — Booth #1746

Date/Time Location Topic Speaker
Monday, June 3
11:30 am-11:40 am
Booth #1746 ARM Implementation Solutions on TSMC Technologies for the Internet of Things Joel Rosenberg, Platform Marketing Director
Tuesday, June 4
4:00 pm-4:10 pm

Wednesday, June 5
11:45 am-12:00 pm
Booth #1746 ARM POP IP Implementation Solutions on TSMC Processes for Accelerating Time-to-PPA Raviraj Mahatme, Platform Marketing Manager

Get All of ARM and ARM’s Connected Community Pavilion Partner's Collateral Online!

Check out our 2013 DAC Virtual Totebag

This year, ARM is going to make it easy for you to get the information you want AND help protect the planet.

Rather than toting a heavy bag of brochures, datasheets and whitepapers around the exhibit hall, you can use our new Virtual Totebag to collect, store and share our content and our partners’ materials digitally – at your convenience!

It’s easy to use Virtual Totebag. Simply TEXT “VTB 10286” to 313131 and the document is immediately stored in your account.

Go to virtualtotebag.com to access your documents, search and browse all ARM and partner content.


The ARM University Program invites Nuvoton to become a leading university program partner in the Asia-Pacific region. As part of the 2013 DAC conference proceedings, the ARM university program team will demonstrate Nuvoton’s ARM Cortex®-M microcontroller (MCU) learning and development platforms.